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Corporate training - How to Make the Most Out of Corporate Training

February 5th, 2008

Choosing the right type of training programme can be a daunting task. If you haven’t researched the needs of your people, don’t waste your budget on training; make sure it is necessary.

Time management, for example, is a popular subject and great if your employees are not utilising their time correctly, but it is not appropriate if staff are driving your clients away due to sub-standard customer service. It is far better to engage a training specialist in this field.

Staff retention is a major concern for many companies. Keeping staff motivated and happy should be a high priority. The amount of money invested in recruiting and training is phenomenal so don’t let it go down the drain. Ensure your employees have the skills to balance their home and work life, have access to inspirational speakers and rewarded with fun team building activities.

Many companies do not understand that customer service should be a major part of their marketing. Consider this yourself - how many advertisements did you see today and how many can you actually recall? Not many I’m sure but I bet if I asked you to recall a bad customer service experience you could tell me exactly what happened and who the company was and you are probably not shy about speaking about it to others either. Here is another scenario, your corporation probably spends months in planning an advertising campaign and thousands of dollars. Yet, when it’s time for a senior executive to speak at a media interview or present at a conference - can they really keep the attention of the audience? Maybe presentation skills or executive coaching needs to be considered.

It is important to carefully assess the areas of your business that can be improved and why employees are struggling in those functions. Once you have established your training objectives, choose a reputable specialist in that field. The easiest way to do this is to use a bureau. The bureau has already done the research and knows which speaker or trainer can really deliver results.

The results can pay for the training many times over

Many companies are amazed at the increase in revenue and production after having brought in a training specialist. One of our speakers at Coyote Management International has a testimonial that reads “virtually all our mobile sales force have not only achieved their targets, but they have exceeded these targets, some by as much as 200%”.

The return on investment can be astonishing

It is essential to follow up after the training and evaluate the results. This will not only show you how effective the training was, but can then help identify other areas that may need to be assessed.

Effective but Fun

Training should be an enjoyable experience for the participants and incorporate some fun and activities.

Some professional speakers are also experts in training and often just one keynote can make a real impact. The better the presentation and impact, the more it will inspire the participants to action. Some keynote speakers also offer follow-up online courses.

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